Digital Musings

Written on October 3, 2008 – 9:00 am | by DM |

Although since 2007, it has been said that Technorati isnt doing well and it is up for sale, they have held their ground. Dave Sifry, the CEO of Technorati had responded that Technorati isnt for sale and it seems he knew what he was talking about. Technorati has been doing okay so far, even though after the advent of Google Blog Search, they lost out on lot of major clients (WordPress now uses Google Blog Search instead of Technorati for tracking incoming links).

Sale or No Sale asides, Technorati is well known for the State of the Blogosphere Reports they publish every year. They have released it in 5 parts. You can read the entire report here. This is one of a kind report where we get a birds eye view about the blogosphere as they track blogs from 81 languages, 66 different countries and 7 different platforms. The image below shows some concise information about the BlogoSphere:

The 5 parts of the report are:

1. Who are the bloggers? Link
2. The What and Why of Blogging. Link
3. The how of Blogging. Link
4. Blogging for Profit. Link
5. Brands Enter Blogosphere. Link

The report is quite detailed as expected. If you dont have time to read it, i would just state the summary of each part. I have linked to each page of he report, you can just click on the one that you want to read.

Part 1 – Who are the bloggers is a description about the Blogger himself. They have shown the demographics of the Age, Gender, Location and Topics in the blogs.

Part 2 - The What and Why of Blogging answers several questions like, Why does one blog, Are they worried about giving up their identity on a blog and if yes, why do want to conceal their identity.  This part is interesting to read as they have represented everything graphs and charts for quick grasp.

Part 3 – The how of blogging has covered areas like Time Spent on Blogging each week, If bloggers employ anyone for blogging, the frequency of posting, various Tools used by bloggers and How they attract Traffic to their blogs.

Part 4 – Blogging for Profits, tells us, how many advertising mediums bloggers use, How they manage advertising and reasons why bloggers dont have advertising on blogs.

Part 5 highlights the role of well known brands in Blogging – This indicates how mainstream blogging has become and its here to stay and thrive, as brans receive excellent exposure, reviews and recognition via blogging medium.

According to this chart 71% believe that blogs are becoming a serious source of information and 51% get their news and entertainment via blogs. These are huge figures and its just beginning. Blogging it seems would replace the mainstream media sooner than later!

[Read more on DBT]

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