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If you have some experience with Adsense advertising, you must be knowing that you can separate your Ad blocks into specific channels, so that you can see which ads on your site are performing better than the others. Also this helps you to know the underperforming ads and fine tune them, by either changing the placement or the looks or type of the ad unit.

This is an extract from the Inside Adsense Google Group, which is a great place to get tips about optimizing your Adsense Ads to make them perform better:

Tips for Optimizing Adsense Channels:

As you may know, you can set up your custom channels so that they’re
targetable by advertisers – these targetable custom channels are known
as ad placements. By selecting the ‘Allow advertisers to target this
channel’ checkbox on the channel creation page, you can enable brand
advertisers to target their content to your audience directly on a CPM
or CPC basis.

How to make your Channels reach the Right People:

Creating ad placements allows them to show up in AdWords,
so that advertisers who create placement-targeted campaigns can include
your content directly. What many publishers don’t know is that this
also makes your content available to Google’s internal sales teams, who
work closely with many advertisers looking to target a certain audience
or type of content. With this in mind, we thought it would be important
to mention a few best practices which will help advertisers and our
internal sales teams target your content to help you maximize
revenue.

Naming your Channels:

First: Take time to make sure your channel names and
descriptions accurately describe your content and audience. By
including descriptions that closely reflect your content, you’ll also
attract advertisers from those areas. Naming and descriptions are
important.

Changing names of your Channels:

On that note, our second tip: Be very careful about changing
the name of an ad placement. If an advertiser has already targeted one
of your specific channels, the channel will become unavailable to the
advertiser once you change its name. If you wish to rename a channel,
we recommend creating a second channel with the new name, and then
attaching both channels to your ad unit. Remember, you can attach up to
five custom channels to an ad unit.

Best Ad format for Adsense:

Third, use the 300×250 medium rectangle, opted in to both text and image ads.This is one type of  targetable ad unit that’s in high demand by Google’s CPM advertisers.We recommend placing these units in line with your content, and describing them as they relate to the content. This combination of format and placement enables advertisers to use image, text, or rich media (including gadget ads) effectively.

Ad format tips for Adsense:

In feeds, we recommend opting in to both image and text in all ad units,
as many of these advertisers only target with image ads into feeds.

Importance of good content for Adsense ads:

Finally, as always, the most important tip for maximizing revenue from your
ad placements is to create quality content that is visually appealing and
attracts a quality audience. Many brand advertisers look at all placements
before placing an advertising order to make sure the destination sites are in
line with their brand and attract the type of audience they wish to
target for a particular campaign.

Posted in Inside Adsense Google Group,
By Steve Olechowski -
AdSense Product Manager

If you want to stay updated about the latest happening in Google Adsense and get great tips for Optimization of Ads, you can check out the Inside Adsense Google Group.

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