New avenue to monitize content - Ads in Adobe PDF by Yahoo.
Thursday, November 29th, 2007 |
Adobe and Yahoo Publisher Networks have announced a new advertising avenue for Publishers called as “Ads for Adobe PDF Powered by Yahoo!” Till date Adobe had not included any ads in their pdf platform. If a publisher wanted to include Ads, he would need to manually put banner ads and then publish the PDF file. But now with this new advertising network, they can get contextual ads in their PDF documents.
So how does it work?
According to Yahoo Biz News, publishers first need to register an account and then upload their PDF documents to the Adobe website. Once processed, they can then download the document from Adobe, but now the PDF document is Ad enabled. Now when the document is opened, it would serve contextual ads, through the YPN.
To see an example of a PDF Document with Contextual Advertising visit Cnet
Good News for E-Book Publishers:
This is actually a good news for Ebook publishers. Now they can serve contextual ads instead of traditional ads in their E-books or E-Report. One good feature is if anyone prints the document the ads don’t get printed. Oh yes there is one limitation, with which not many people would be happy. This is only limited to US based publishers with English content. I hope they remove this soon and make it available for everyone.
According to Reuters: It’s already been in private beta; the public test is expected to last for several months. So I don’t think this would be available to everyone soon. It would be interesting to observe how this new platform performs.
Do you think serving Ads in PDF files is a good idea?
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